Knowledge: advance your career. Hire more effectively.

Read or listen to articles published in this section and via BartonRock’s Digital Careers podcast series – also featuring interviews with high profile business leaders internationally.

eBook: 5 Steps to Hiring Great, Data-Savvy Digital Leaders

It’s sobering to think that since 2000, over half the companies in the Fortune 500 have gone bankrupt, have been acquired or dropped off that list, largely due to the disruption of traditional industry models by digital ones. Some once great companies failed to adapt to the changing demands of their market.

Furthermore, at no stage in the evolution of the digital economy have we seen a data acceleration that we’re going to experience in the next few years. Covid-19 has only served as a further catalyst for companies looking to adapt to new customer buying behaviour across virtually every industry.

Data is the foundation of every digital business and has become the new business currency for companies and brands to develop stronger relationships with customers who expect very efficient, personalised and technology-driven interactions. This requires an understanding of data and an investment in data driven strategies that will boost loyalty and ultimately drive higher sales.

To read the full report please click here


About BartonRock: We are the executive search partner for companies where data-driven digital leadership is intrinsic to growth.

We manage the careers of leaders whose know-how and commercial acumen within digital steers the strategic direction and future survival of companies.

Our assignments search for executives who understand how to implement and lead data-centric digital agendas.

For more information visit: or contact or call +44 (0) 20 8092 6048.

You can also subscribe to BartonRock’s Digital Careers podcast by visiting Apple Podcasts


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