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Read or listen to articles published in this section and via BartonRock’s Digital Careers podcast series – also featuring interviews with high profile business leaders internationally.

Changing B2B buyer engagement within Tech

‘Changing B2B buyer engagement within the tech sector’

In this week’s episode of Digital Careers Meets, my guest is Sydney-based Head of Marketing & Sales Development for Dynatrace in Asia-Pac, Carrie Mott.

⚙️ 👩‍💻 In B2B sales: maximise engagement. You have to be INTERESTED to be INTERESTING

⚙️ 👩‍💻 CURIOSITY in your customer is critical

⚙️ 👩‍💻 Any Tech marketer that who thinks they’re not also a technologist will not survive

⚙️ 👩‍💻  B2B buyers are increasingly behaving like B2C buyers. They’re not buying the same way they used to

⚙️ 👩‍💻  Customers are 24-7 connected. They’re more informed, empowered and social

⚙️ 👩‍💻  To drive up engagement, success comes down to relevance and customer experience more than ever before. Whether you’re in tech, recruitment or any other business product and service


About BartonRock: We are the executive search partner for companies where data-driven digital leadership is intrinsic to growth.

We manage the careers of leaders whose know-how and commercial acumen within digital steers the strategic direction and future survival of companies.

Our assignments search for executives who understand how to implement and lead data-centric digital agendas.

For more information visit: or contact or call +44 (0) 20 8092 6048.

You can also subscribe to BartonRock’s Digital Careers podcast by visiting Apple Podcasts


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