Changing B2B buyer engagement within Tech
‘Changing B2B buyer engagement within the tech sector’
In this week’s episode of Digital Careers Meets, my guest is Sydney-based Head of Marketing & Sales Development for Dynatrace in Asia-Pac, Carrie Mott.
⚙️ 👩💻 In B2B sales: maximise engagement. You have to be INTERESTED to be INTERESTING
⚙️ 👩💻 CURIOSITY in your customer is critical
⚙️ 👩💻 Any Tech marketer that who thinks they’re not also a technologist will not survive
⚙️ 👩💻 B2B buyers are increasingly behaving like B2C buyers. They’re not buying the same way they used to
⚙️ 👩💻 Customers are 24-7 connected. They’re more informed, empowered and social
⚙️ 👩💻 To drive up engagement, success comes down to relevance and customer experience more than ever before. Whether you’re in tech, recruitment or any other business product and service
About BartonRock: We are the executive search partner for companies where data-driven digital leadership is intrinsic to growth.
We manage the careers of leaders whose know-how and commercial acumen within digital steers the strategic direction and future survival of companies.
Our assignments search for executives who understand how to implement and lead data-centric digital agendas.
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