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Read or listen to articles published in this section and via BartonRock’s Digital Careers podcast series – also featuring interviews with high profile business leaders internationally.

How Customer Loyalty will change in a post-COVID world

In this video, my guest is Paul Smitton, CEO at Asia Miles, part of Cathay Pacific, and we discuss: ‘Customer Loyalty in a post-COVID world’.

In this week’s episode of ‘Digital Careers Meets’, we discuss: ‘How Customer Loyalty will change in a post-COVID world’.

My guest is Paul Smitton, CEO at Asia Miles, part of Cathay Pacific. He is responsible for managing Asia’s leading travel and lifestyle rewards programme, which has a portfolio of over 12 million members and more than 800 business partners worldwide.

In this episode we cover:

• What’s changed around customer loyalty through COVID-19

• The importance of earning trust and taking a long-term view towards customer relationships

• Digital innovation including improving customer loyalty through a better digital experience

• Why data is a powerful asset for personalisation but also needs to be deployed appropriately

• How managing data privacy is so critical to reinforcing brand trust

• Recognising that values and culture are intrinsic to employee loyalty

• Hiring within digital is difficult so how to make your employer brand attractive to digital talent

• If you’re looking to hire within digital get in touch with me on or visit my website


About BartonRock: We are the executive search partner for companies where data-driven digital leadership is intrinsic to growth.

We manage the careers of leaders whose know-how and commercial acumen within digital steers the strategic direction and future survival of companies.

Our assignments search for executives who understand how to implement and lead data-centric digital agendas.

For more information visit: or contact or call +44 (0) 20 8092 6048.

You can also subscribe to BartonRock’s Digital Careers podcast by visiting Apple Podcasts


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