Knowledge: advance your career. Hire more effectively.

Read or listen to articles published in this section and via BartonRock’s Digital Careers podcast series – also featuring interviews with high profile business leaders internationally.

How much have you hired from outside your sector?


A leadership team becomes really powerful when there are complementary skills and experience.

I was hiring a senior marketing leader recently and the brief was all about the position challenging conventional thinking. Bringing fresh ideas.

The CEO was favouring a candidate with prior experience in their industry sector.

‘How much have you hired from outside your sector?’ I asked (knowing the answer was very little)

And how much will hiring more of what you already have challenge the status quo?

She took my advice and 6 months in, the senior leadership team are venturing outside their comfort zone

Like everything in business, there is a balance to strike – you can’t gamble on senior hires and make a wildly left-field choice.

But you can challenge your unconscious bias by meeting candidates on your shortlist that bring not just different experiences but a leadership style you don’t already have.

Here’s a recent podcast clip on the subject.

We all have unconscious biases, but how do you overcome yours?


About BartonRock: We are the executive search partner for scale ups and entrepreneurially driven companies within the retail and consumer sector.

We manage the careers of leaders whose know-how and commercial acumen within digital steers the strategic direction and future survival of companies.

Our assignments search for executives who understand how to implement and lead data-centric digital agendas.

For more information visit: or contact or call +44 (0) 20 8092 6048.

You can also subscribe to BartonRock’s Digital Careers podcast by visiting Apple Podcasts

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