Knowledge: advance your career. Hire more effectively.

Read or listen to articles published in this section and via BartonRock’s Digital Careers podcast series – also featuring interviews with high profile business leaders internationally.

Why are CEOs obsessing over company culture?…

“At 20 years old, I didn’t know what company culture was.
At 30 years old, I didn’t know why it mattered.
At 40 years old, I think it’s the single most important thing.”
Daniel Eck, Founder of Spotify

Company culture. Is it all ping-pong tables and baskets of free fruit?

Stephen Bartlett doesn’t think so.

In a recent interview, he said his absolute obsession with culture guides all hiring (and some firing) decisions.

How does culture translate to hiring?

I believe that if each step in the interview process projects a consistent ethos towards the importance placed on company culture, it’s a very powerful tool for attracting the best people.

Companies need to walk their cultural talk. If not, they risk new hires experiencing a ‘gear crunch’ during an onboarding process which means losing top talent.

Incorporating a further layer of rigour to determine cultural fit can be helpful, such as a data-led, behavioural insights assessment provided by sister company NewlandRock.

What mismatches have you experienced between how a company culture was pitched to you in the interview process vs the reality?

About BartonRock: BartonRock is the executive search partner for high-growth consumer and retail businesses

We manage the careers of executives whose know-how and commercial acumen steer the strategic direction for companies to thrive.

Our assignments search for executives who understand how to operate in dynamic and entrepreneurial environments.

For more information visit: or contact or call +44 (0) 20 8092 6048.

You can also subscribe to BartonRock’s Digital Careers podcast by visiting Apple Podcasts

Looking for support in Leadership Effectiveness? Speak to our sister company led by Kate Thomas

Focused on Assessment | Executive Coaching | Wellbeing Solutions – Internationally