Knowledge: advance your career. Hire more effectively.

Read or listen to articles published in this section and via BartonRock’s Digital Careers podcast series – also featuring interviews with high profile business leaders internationally.

Why Do CMOs Fail?

Why do so many CMOs fail? According to Harvard Business Review, 80% of CEOs don’t trust or are unimpressed by their chief marketing officers. Not surprisingly, therefore, CMOs have one of the briefest, tenures in the C-Suite, so where does that tension between CEO and CMO come from? A successful CMO is integral to a great digital strategy or transformation. But it’s not always down to a lack of ability that leads the CMO to fail. So I’m going to offer seven recommendations to companies and individuals alike to build a winning formula for CMO hiring.


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About BartonRock: We are the executive search partner for companies where data-driven digital leadership is intrinsic to growth.

We manage the careers of leaders whose know-how and commercial acumen within digital steers the strategic direction and future survival of companies.

Our assignments search for executives who understand how to implement and lead data-centric digital agendas.

For more information visit: or contact or call +44 (0) 20 8092 6048.

You can also subscribe to BartonRock’s Digital Careers podcast by visiting Apple Podcasts

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